Oct
06

Client Appreciation Event #4 Has Come And Gone- Why These Things Rock!

By realtor_joe

So my 4th client appreciation event (The long awaited PJ Party) is now in the history books… phwew! Tons and tons of work, planning, confirming and too many thoughtful touches to list (thanks to Jenn) culminating in a 3 hour “professional” party- Not a bad way to spend your marketing budget!

These events have been an absolutely incredible and invaluable part of my business. They are my opportunity to reconnect with and most importantly to thank my friends, family and clients for all they do for me and my business. The days of Realtors showing appreciation through calendars and magnets are behind us, (IMHO) they are impersonal, static and they don’t send a message. Well, they don’t send the right message- they say “Think of me everyday, send me business everyday and I will think of you once a year to keep you thinking about me”.

Sure I want business from my clients, but I want to talk to them more often than when they are sending me a referral. My events are all about sending them the right message- the ”I want to talk to you, maybe over a drink, maybe next to the music, but I want to talk to you- And not just about Real Estate” message.

So what are these events all about- They are soooo totally simple it is amazing. Get a bunch of really cool people together, give them yummy food and drinks all centered around a really cool, central theme (again, thanks Jenn) and let them hang out. It’s such a cool thing to look around a room full of people and see your friends, your family and your clients all interacting, networking, learning and just having fun. There is no pressure to ask for or give referrals- that stuff happens way more naturally when you have connections like this.

What am I missing you ask? See for yourself! How do I get to go you ask? You get to know me or my super marketing genius wife, Jenn and we invite you ;)

Categories : clients, relationships
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